7 of the Best SEO Tools for Small Businesses

Every small business needs the best SEO tools to achieve their SEO goals. Whether to increase brand awareness or boost website visibility or traffic, SEO tools for small businesses can help entrepreneurs streamline the SEO process.

The result? Improved online visibility, more leads, and revenue.

Below, we curated a list of some of the best SEO tools for small businesses designed to help you hit your SEO goals.

What are the Best SEO Tools for Small Businesses?

The best SEO software for small businesses are:

• Google Business Profile
• Google keyword planner
• Ubersuggest
• Google Analytics
• Google search console
• Yoast WordPress plugin
• Surfer SEO

The Best SEO Software for Small Businesses

The right SEO tools can boost your small business’s online presence, driving traffic and qualified leads to your website.

Here are 7 SEO tools you should invest in as a small business owner:

1. Google Business Profile (Google My Business)

Google My Business is a tool that helps you dictate how your business appears online. This free tool allows you to manage, customize, optimize, and improve your Business profile on Google.

Having a Google business profile is beneficial for your small business as it helps boost your online presence and visibility, driving traffic to your website.

The result? More leads.

Google My Business is also ideal for local businesses looking to improve their local presence. So whether you are a lawyer, plumber, photographer, or car dealership offering services in a specific location, Google My Business can help amplify your online presence, drawing customers to your business.

2. Google keyword planner

Google Keyword Planner is one of the best SEO tools for small businesses looking to perform keyword research without spending a dime. With this free tool, small business owners can search for new keywords, see their estimated search volume, and how much it costs to target them.

Leveraging Google keyword planner makes it easy to determine the right keyword to target, which is good news for your SEO strategy. Plus, the tool allows you to filter your keywords by categories. This helps you determine if your keyword ideas will flop or help you achieve your SEO goals.

3. Ubersuggest

Your small business SEO strategy isn’t complete without thorough keyword research.

That’s where Ubersuggest, one of the best small business SEO tools, comes in.

Ubersuggest is a keyword research tool that can also perform site audits and analyze competitors’ websites.

Are you looking for keyword ideas?

Ubersuggest can help.

With the tool, you can generate relevant keywords for your content and SEO strategy. It also lets users see the monthly search volume of targeted keywords and CPC. If you want to study competitors’ SEO strategies, Ubersuggest offers competition data to help you make informed decisions.

4. Google Analytics

After launching your small business website, you’ll need to monitor and analyze the traffic coming into your site.

Google Analytics—one of the best SEO tools for small businesses—can help you do that.

With Google Analytics, you can determine who visited your website, how they arrived there, and what they are doing on your site.

The SEO tool also offers real-time reporting, which helps users track trends, patterns, and areas that require improvement. It offers free and paid versions, thus making it an ideal SEO tool for small businesses on a shoestring budget.

Overall, Google Analytics has features that allow small business owners to make informed decisions designed to improve their website and marketing strategy.

5. Google Search Console

Another Google tool?

What can we say? Google has one of the best SEO software for small businesses.

Google Search Console is a tool that allows you to monitor and understand your website’s performance on Google search results. With this SEO tool, you can determine the keywords your audience is typing into Google to find your business. You can also use it to identify issues affecting your site and make changes where necessary.

Google search console is free. You can easily sign up using your Google account.

6. Yoast

If you want to improve your business website’s performance on Google, Yoast is the SEO tool to consider.

Yoast is a WordPress plugin that helps website owners optimize their content for search engines. It comes with a readability analysis feature that helps improve the readability of your content, boosting the reading experience and engagement.

Yoast WordPress can analyze your content and recommend possible changes or additions to improve its SEO. Plus, it’s instrumental in writing an optimized Meta description, SEO title, and URL slug. The tool comes in free and paid versions, making it ideal for small businesses on a tight budget.

7. Surfer SEO

Are you a small business owner looking to drive more traffic to your website?

Surfer SEO is the tool you need!

Regarded as one of the best SEO tools for small businesses, surfer SEO helps plan and optimize your content. It does this by studying top-ranking pages for specific keywords and offers recommendations to boost your search engine ranking.

But there is more:

Aside from the SERP analyzer, surfer SEO boasts other features like content editor and keyword researcher. These features help improve the quality and SEO of your content, ensuring it meets the criteria set by search engines to rank higher in SERPs.

Surfer SEO isn’t free. However, the SEO software for small businesses comes with a seven-day free trial for those looking to test the tool.

After Choosing the Best SEO tools for your Small Business, what is next?

Selecting the best SEO software for your small business is one piece of the puzzle; using it effectively is what matters. If you want to rank and drive traffic to your website, you’ll have to leverage the best features of the SEO tools you select.

Use the tools to optimize, refine your content, and monitor your website performance. Remember to always monitor and adjust your strategies based on the insights gathered from the tool you use.